May 3, 2010

“When you got it, flaunt it!”


“That’s it baby, when you got it, flaunt it! Flaunt it!” 
     Zero Mostel, in movie The Producers (1968)
     Written and directed by Mel Brooks
     Often misquoted as “If you’ve got it...” or “When you’ve got it...” The film premiered on March 18, 1968 and inspired the ad slogan used by Braniff airlines in an ad campaign that started later that year.


“When you got it – flaunt it.”
     Braniff Airways ad slogan (1968 to the mid-1970s) 
     Originally used in ads featuring paired celebrities, such as Andy Warhol and Sonny Liston, Salvador Dali and Whitey Ford, Mickey Spillane and Marianne Moore. In the TV versions, one celebrity says the line to the other.


“What’s the use of having money if you don’t flaunt it?” 
     Ingrid Pamber (actress Alison Fielding)
     The Ruth Rendell Mysteries TV Series  
     In the episode “Simisola: Part Two” (1996)


“If you've got it, flaut it.”
     Headline of an article about James Galway, the famous Irish flautist
     In The Independent (UK), May 23, 1997

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