“Art for art’s sake.” (“L’art pour l’art.”)

COUSIN’S FAMOUS EARLY USE: “Art for art’s sake.” (“L’art pour l’art”)        Victor Cousin (1792-1867)        French philosopher         Famous phrase first used by Cousin in a lecture at the Sorbonne (University of Paris) in 1818        Cousin is widely credited with either coining or uttering the first notable public use of the phrase “l’art pour l’art,” during his lecture on aesthetics titled “Du Vrai, du Beau, et du Bien” (“Truth, Beauty and Goodness”). In his hifalutin’ remarks on those topics, Cousin said:          “We must have religion for religion’s sake, morality for morality’s sake, as with art for art’s sake...the beautiful cannot be the way to what is useful, or to what is good, or to what is holy; it leads only to itself.”          Cousin’s use gave the concept of “art for art’s sake” it’s initial notoriety. However, credit for popularizing and promoting it to encourage the creation of art that is not limited by realism or social usefulness is generally given to the French writer and art critic Théophile Gautier, who began using it in the mid-1830s. It became a philosophical basis of the so-called Aesthetic Movement in art and literature that developed in the 19th Century.

HUGO’S OBSERVATION: “Art for art’s sake exists in nature more than is believed.”         Victor Hugo (1802-1885)         French novelist, playwright and poet        From his novel L’Homme Qui Rit (The Man Who Laughs), first published in 1869

CAO YU’S OBSERVATION: “Art for art’s sake is a philosophy of the well-fed.”         Cao Yu (1910-1996)        Chinese playwright        Quoted in the London Observer, April 13, 1980

SAND’S VISIONARY VARIATION: “Art for art’s sake is an empty phrase. Art for the sake of the true, art for the sake of the good and the beautiful, that is the faith I am searching for.”         George Sand (pseudonym of Baroness Amandine Aurore Lucile Dupin; 1804-1876)        French writer        Comment in a letter to her friend Alexandre Saint-Jean in 1872

FREBERG’S PECUNIARY VARIATION: “ARS GRATIA PECUNIAE.” (“Art for the sake of money.”)        Stan Freberg (b. 1926)        American comic genius and occasional ad man        Motto on the “The Great Seal of Freberg,” which features a a seal with sunglasses. Devised for his advertising agency “Freberg Ltd. (But Not Very).”

ABBEY’S IDEOLOGY VARIATION: “Growth for the sake of growth is the ideology of the cancer cell.”        Edward Abbey (1927-1989)        American writer and environmental activist        In his article “Grow and Die,” published in Penthouse magazine, September 1979

THE MOVIE VERSION: “ARS GRATIA ARTIS”        The famed motto of Metro-Goldwyn-Mayer studios        Around 1916, Hollywood publicist Howard Dietz was asked to develop a motto for Metro-Goldwyn-Mayer studios. He came up with “Ars gratia artis,” a Latin version of the phrase “art for art’s sake.”        Through most of the decades since then, the motto has appeared over the image of a roaring lion at the beginning of films produced by MGM.

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